We are looking for:
  • Men and women aged 18-75
  • Who have bought chocolate in the last 6 months (either boxes, bars or bags)
  • Who are able to take part in an accompanied shop on Thursday 21st February

We are looking to speak to people in London and Birmingham about their chocolate buying habits, whether you’re a regular buyer or someone who only buys around certain times of year (Christmas, Easter etc.) We want to hear from people who like all types of chocolate whether it’s Cadbury’s or Godiva and whether you buy for yourself or other people! This research will involve  visiting a shop with a moderator, making observations and answering questions. There is also a 15 minute pre-task to complete which you will be paid an additional £15 for.

NB. Please don’t apply for this research if you have participated in any research sessions for us in the last six months – this is in accordance with the Market Research Society Code of Conduct and any responses from recent participants will be disregarded.